Using a better word

Using a better word

When referring to the money, time or effort that a client, customer or patient spends to receive a product, service or benefit, don’t use the words ‘cost’ or ‘price.’ Those words indicate an expense with no return. Instead, use the word investment. This means expense...
Just Feeding an Ego?

Just Feeding an Ego?

When I received this light hearted miscellany the note with it said “you will never look at these logos the same way, again”. And that’s right, you’ll probably always see the hidden stuff in the logo now that its been pointed out. How to Increase Profits by 800%This...
Another commercial

Another commercial

The commercials produced by breweries with lots of money keep rolling off the presses (not the right metaphor but who cares?). This one suits the times but will it sell more beer? Who really cares coz the creative team will probably win a few awards! P.S. Here’s...