Most businesses need to understand the most important rule of business… be a better marketer of what you do than doer of what you do. Every business needs an endless supply of new prospects coming through the door every day and yet, because most people believe they are poor marketers, they haven’t spent any time really working out how to get this to happen.
What you should therefore focus on in your business is creating a little black box that generates an endless supply of prospects itching to buy. It may be a great advertisement, hard working flyer, rapturous word of mouth endorsement, a sensational promotion, wonderful website, cunning use of social networking or combination of these that does the trick so find out what works and then keep on doing it.
If you want some more ideas on creating that ‘little back box’ I recommend the 3 black boxes of business. It’s full of strategies to help you prematurely retire to the beaches of the world while you are still young and fit enough to enjoy it!
Turn your business into a money maker!
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