by Winno | Jun 17, 2020 | Develop yourself
Okay, most of us have been in lock down for a long time and it’s obvious that life won’t go back to the way it’s always been. There’ll be many changes and you’ll need to change with them too. Better still, why not be the person making the changes that will keep you...
by Winno | Jun 15, 2020 | Marketing that works
In a recent newsletter (Business Notions 4), I emphasised how important it is to give validity to the claims you make about your products and services. You need to give real, meaningful, solid specifics rather than vague meaningless generalities.That’s why I was...
by Winno | Jun 12, 2020 | More business
Where can you use a checklist? Well, you can use them in a letterbox dropper, you can use them in a media advertisement, you can use them at your website, and you can use them as a handout. Yes, that’s right, a handout. If you meet somebody and get them interested in...
by Winno | Jun 8, 2020 | More business
You know it’s amazing what you discover when you practice the ancient and noble art of omphaloskepsis. It means contemplating whilst gazing at one’s navel and was first practised by the ancient Greeks as an aid to meditation, I understand. Anyway, I love it and...
by Winno | Jun 5, 2020 | TV Commercials
It’s pretty difficult to come up with new ideas for lottery commercials other than showing ecstatic people throwing money in the air and then spending it on all the things people dream about. So this commercial for Instant Kiwi scratchies goes for humour to lock the...
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