I was watching a TV program I love… Grand Designs… and the budding home builders featured were the owners of a canal boat hire business in England.
Always having had a hankering to do such a trip, I googled their site to find out more. Amongst the great info on their site (and being a pet owner) one link caught my eye… ‘We Are Pet Friendly’.
What was said in a few lines was expressed so well it convinced me they were the boat hirers I would use if and when I get the chance!
In just a few elegant lines, they convinced me they understood me and were happy for me to bring my dog. They would not merely just put up with my mutt.
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Obviously they knew and understood dog owners. They walked in my moccasins. Convince me my dog is welcome and you’ve got me.
Here’s what they said:
We Are Pet Friendly
How did they do it? Simple! They wrote in a way to show they knew dog lovers, they wrote it from my perspective.
Shouldn’t we do that all the time? Show we understand our customers and express it from their point of view!
A great outcome for everyone; being understood and supported!
The result of saying it well, Linda!