A mate asked me the other day whether I reckoned that testimonials were still of any value.
Well, I was so surprised, amazed and incredulous that I almost choked on my coffee (which I was drinking standing outside a warm café in the freezing cold due to lockdown)! How could anybody ever, ever query the greatest marketing device known to savvy marketers?
Then I thought about the question a little more as I slowly sipped the rest of my coffee carefully, lifting my now coffee sodden face mask to achieve that feat (remember I live in metro Victoria!). And, after a little serious reflection, it occurred to me it was a valid question coz it seems that in this digital age many people may have forgotten the power of testimonials.
But, let me remind you what people typically do when they go to the web as a first step in finding a product or service. They may google for what they want which typically gives them a range of providers.
But that doesn’t really help, in fact it only adds to the confusion of choice, so they quickly visit a few of the sites looking for something to help them make a decision.
And I’ll bet that, in lots of cases, a prospect finding something like this…
Will most probably choose to view the reviews which leads them to seeing something like this…
Check out what our customers are saying
Review from XXXXXXX
I had a problem with a water leak from an unknown source where the only symptom was water present on my nature strip after tree removal. Via a Google search, I found “Fix-it Right Plumbing” a company that stated they performed leak detection. I read the reviews and they were all very positive so I decided to try them. Arron was the plumber assigned to the job. He was on time, explained thoroughly what steps he would perform to detect the leak and gave me a clear breakdown of the prices. After each step, he would brief me on what he found and what action he would perform next. He eventually found the cause of the leak and repaired the issue. I was very happy with the outcome and Arron was very professional and pleasant to deal with. I would highly recommend using this company and Arron in particular.
And I’ll bet that it helps the prospect choose that provider and seal the deal.
And what did it? Simply asking for and using referrals. Referrals, yep, they’re still very powerful. They’re still the breakfast of champions.
In a further article I’ll explain how a flyer that landed in my letter box could be easily improved by the addition of a few pithy testimonials.
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