It’s a beaut idea to welcome new customers, clients, patients or guests but it seems that most businesses rarely either do it or do it well. So it’s fantastic to see one that really kicks a goal. This was the welcome letter received by my retired business partner, Peter, who escapes north in winter (and this year to parts not in any lockdown!).

It’s so good, it made me wish I could be there.

How does your welcome letter measure up?

Great customer service hasn't changed in the years since this fantastic live session with the great Doug Malouf and Winston was recorded. Discover how to give customer service that really works. How to be BIG on Customer Service