Launch with a bang

by | Aug 21, 2020 | Marketing that works, More business

The other day a couple of guys and I were talking about how a business could launch a product with a big bang for almost instant sales. Here’s a real, recent case history.

First a news item tells the story… Channel 7 news

VB launches beer-inspired cologne in time for Father’s Day | 7NEWS – YouTube

See, it’s easy. All you need is:

  1. The right time (coming up Father’s Day)
  2. The right product (most men like VB, most partners and kids know it, most are scratching for something to give ’em)
  3. Try it on social media where it has appeal to about half the population (and sells like mad)
  4. Get it into the TV news (coz you are huge advertiser with the station not because it is particularly newsworthy)
  5. Put it on display at point of sale where there is huge foot traffic
  6. Sit back and count your money

It’s simple isn’t it?

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