Most tradespeople have their trucks sign written in some way but I don’t believe they give much thought to the real purpose of their signage. I reckon that, often, they just want something that looks “pretty” and more importantly pleases their partner.
My belief is that if you’re going to sign write your vehicles they should be great billboards, promoting your business both when being driven around town and when stationary at a job.
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Here’s a superb example of it being done well, not pretty, but eye-catching. It’s parked on one of my regular dog walking routes and whenever I turn the corner into the street where it’s parked it hits me right in my fading old eyes.
You can see how well it works both from a distance and when close up. Easy to read, simple message, that does a great job!
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