How to improve a flier!

How to improve a flier!

Way back in July, I wrote an article waxing lyrical about how important testimonials are in any advertising you may be doing. I promised to explain how a flyer that landed in my letter box could be easily improved by the addition of a few pithy testimonials. The time...
Too smart

Too smart

Regular readers of my ponderings will be aware that when I’m heading out in the car to meet mates for early morning dog walks or bike rides, my eye is often caught by brilliantly illuminated billboards promoting products and services. (Not that I’m currently doing...