Why don’t you answer me?

Why don’t you answer me?

In this big wide, wonderful, digital world of ours I never cease to be amazed at how well most businesses, large and small, use the internet. And, similarly, I never cease to be amazed at how well most businesses, large and small, misuse the internet! And there’s one...
Smart advertising

Smart advertising

I love innovative advertising created by smart marketers who can think outside the square. That’s why I’ve kept this example from way back in February, 2014 when newsletter gizmodo.com.au columnist, Andrew Liszewski, reported on how UPS was pranked into advertising...