Remember the old saying “first impressions count”? Well that’s especially true when you speak or sell.
Leading speaking coach David Griggs mentions 9 important elements to practise that will improve presentation effectiveness and win more sales.
- Having good eye communication with people is vital. You need to make eye contact because the way into the very core of a person is through the eyes.
- Concentrate on your movement and posture. The way you carry yourself actually conveys a whole lot at a subconscious level to other people.
- Smile.
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- Vary the speed of delivery and the tone of your voice. There is nothing more boring than listening to a monotone.
- Make sure that you look good because your appearance is a reflection of you. A general rule is to be a bit better dressed than your audience.
- Don’t use fillers like ‘um’ and ‘ah’. They distract the audience. Learn to be comfortable with silences and the use of pauses.
- Involve your listeners. Ask questions, not necessarily expecting or indeed waiting for them to answer. Be sensitive to the feelings that give back to you.
- Use humour – not always jokes, but rather the humour of the moment. Anecdotes or real life stories can be very effective.
- Be your natural self. Don’t pretend to be something that you’re not. Be who you are and listeners will accept you for it.
Using these tips will make you a better speaker and salesperson. Practise them and you will see your results soar!
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