The other day I was listening to breakfast radio on the way home from walking the dogs with my mate, when a former Aussie Olympic Star was extolling the virtues of a program being run by one of the big four banks. The program is all about helping you get your business going again as we come out of the Covid 19 lockdown.
Now, I wondered why anybody would have to get their business going again when they should never have let it stop!
There was always business around. Maybe you had to ferret around for it but, for most businesses, there was a demand (you just had to find it) and then discover a way to supply it. As an example… people still wanted to eat great restaurant food so they offered home delivery of their fabulous food.
However I’ve wandered off topic!
Naturally our Olympic star was to be a part of this great program which included such wonderful topics as motivating yourself to get going, facing the future with confidence, building inner strength and so on, all presented by former stars and business people who had been there and done it.
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And sure, I know there are lots of people who have suffered psychological damage and may need that kind of support. And yes, I know you may need a bit of a boost too but, to my mind, the best approach to that is to stop listening and start acting.
So, for me, some straight from the shoulder, proven, practical tips on how to get your business really up and going would be much better fodder for business people. Real, down-to-earth, nitty gritty stuff that really works.
For me that boils down to 3 simple areas to think about:
What do you sell, what are the benefits, what problems does it solve, how does it make their life better, etc?
Who are the people that will buy this and where do you find them?
How do you reach those people?
Spending time answering those questions then taking action will soon kick start your way back to an even better business.
You’ll be making things happen whilst others are still finding out how to get started.
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