I am constantly reminded just how much it’s the little things that make a difference!
I have constantly harped upon the subject of letting people know that you’re around, by being able to find you through the use of great signage. I saw a shining example of it this morning when we were out walking the dogs on a sensational path that winds its way around our Yarra River in the more rural area of Melbourne.
It’s a great track and scores of people share the track with us and their dogs who revel in this off leash area.
In non-Covid times we would have walked the track on a Sunday every 5-6 weeks for the last 10 years at least. (That’s how great the walk is!)
Today, when I met my colleagues I told them, “We’re not going to that darned bakery for coffee, coz there’s no variety. We’ll get back in the cars and drive someplace else!” Agreement was quick and absolute.
And then, as we walked, we spied a new sign along the track that we must have traversed 60-70 times which quite simply announced “Coffee! Breakfast!” and pointed up a side track.
Work less, charge more and have your customers loving it!
Marketing Magic
Hallelujah! Here was something new, some variety for us.
So, we took the track and enjoyed a great Sunday brekkie!
The place must be new I thought. “No, we’ve been here for years”, one of the wait staff said. “But we only put that sign up the other day”, she added. “We’ve been run off our feet since!”
Strange isn’t it?
Tell people where you are and what you’ve got and they’ll come and try you! Do a great job and they’ll come back!
It’s the little things.
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