Many businesses seem to be reluctant to share their customers with other non-competitive businesses.
And really I don’t know why, because it’s one of the best and simplest prospect building exercises you can undertake!
The formula is very simple.
You offer your customers an incentive to purchase from you by way of a lucrative giveaway of real value from another business.
As a case in point: Currently, a window furnishings (blinds and so on) retailer is offering a voucher for substantial cash toward the purchase of products from a white goods retailer. It’s a generous offer and will probably help the window furnisher win the business.
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It’s likely that if somebody is refurbishing windows and curtains in their home they will also be thinking about purchasing a new heater, fridge or stove in the near future.
They will, at the very least, probably go to the whitegoods retailer for a look and, if that retailer is good enough, they will win some business.
A great deal for both businesses.
So, here’s the question. Who can you work with to build your business… and theirs?
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