In all aspects of our business but particularly in the sales, marketing and promotional aspects of our businesses we must be aware of how the world is changing around us and the direction in which it is heading. This article in The Age the other day particularly caught my eye and I’ve included it here for your perusal without comment.
ABC’s new diversity rules guide content (by Michael Lallo).
TV production companies must now meet minimum diversity requirements, ensuring the inclusion of “under-represented people and perspectives”, in order for their programs to be commissioned by the ABC.
Starting today, all externally produced series ordered by two major divisions of the public broadcaster – entertainment and specialist, and regional and local – must comply with the ABC’s diversity and inclusion commissioning guidelines.
“While we already prioritise diversity and inclusion at the ABC, this is the first time we have prescribed guidelines to track progress towards our goal of looking and sounding like contemporary Australia,” said Michael Carrington, ABC’s director of entertainment and specialist programming. “We’ve already taken steps in this direction but we need to do more to better reflect the wonderful diversity of this nation.”
As a general rule, externally produced series must be either about under-represented communities or experiences, or include at least one main cast member who is Indigenous or from a culturally or linguistically diverse background; someone who lives with a disability; or someone who identifies as LGBTQI+.
This article is from the February 15 issue of The Age Digital Edition. To subscribe, visit “https://www.theage.com.au“. Copyright © 2021 The Age
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