by Winno | Feb 15, 2021 | Marketing that works
As regular readers will know, the first step in making advertising work is to get the prospect’s attention. Nowhere could this have been better done than at Healesville Sanctuary the other day when we were enjoying a wonderful presentation “Spirits of the Sky”. It’s...
by Winno | Feb 12, 2021 | TV Commercials
It’s wonderful what some of the big show biz names will do in times of crisis and there’s no crisis bigger than in the UK at the moment. Here Sir Elton John and Sir Michael Caine encourage people to get vaccinated against coronavirus. It uses the right touch of humour...
by Winno | Feb 10, 2021 | Develop yourself
Winston is off enjoying a mini-break in the beautiful Yarra Valley just outside Melbourne, but here’s something to brighten your day. This week’s personal challenge is a triple-barrelled (but fun!) one. Find a joke Practise it Tell it to three friends Let...
by Winno | Feb 8, 2021 | Marketing that works
I’ve been looking at various websites and whilst the web owner is proud of them, I’m convinced that many are next to useless. And the reason I have formed that opinion is very simple! Let me explain… To make it easy let’s suppose that it’s your web site we are...
by Winno | Feb 5, 2021 | Marketing that works
So often I see signage that is complete wasted either because the graphic is some form of ego trip (like a real estate agent’s face or a picture of the product) or is just a “pretty picture,” there are too many words or the message doesn’t make sense. In fact, there’s...
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