When you look at your business one of the most important questions you must ask is ‘’where do my customers, clients, patients or patrons come from?”
The answer should never be “anywhere.”
Your clients could come from within a few miles or kilometers, within your state or province, within your country or from around the world.
And, if you’re like many business people, the people you want to do business with come from within a few miles or kilometers of where your business is located… they’re literally within walking distance.
And there’s hundreds, even thousands, of them! You suspect that lots of them need what you’ve got but they are not knocking your door down.
Why?
There’s only one reason.
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They don’t know about you and what you can do for them. Yep! That’s it… they don’t know about you and what you can do for them.
So what you gotta do?
Simple, tell them what you can do for them in a way that attracts their attention, excites their interest, creates desire and makes them take action. How you do that will be revealed in the next part of this article. Watch for it!
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