With Easter coming in a few weeks it’s time to use those thoughts of eggs, bunny rabbits and cute little ducks as an excuse to stay in touch with your clients or even to make contact with potential new ones.
So, here’s a letter (something using snail mail, joy oh joy) I wrote ages ago that I know has been used, in various forms, by many of my clients to approach prospects in an interesting and different way. And, from the feedback I’ve had, I know that it’s been successful.
Sure it’s simple. Sure it’s corny!
But it works! And you can adapt it, alter it or amend it to suit you and your style.
But for heaven’s sake use it. It’ll never do anything if you don’t give it ago.
It doesn’t have to be to approach prospects. With a little bit of modification it can be used to just wish your clients a happy Easter.
Of course if mailing an Easter egg is too difficult you could mail a Scratchie or something equally simple and mailable.
Dear,
This is eggstremely eggxciting!
I guess you’re wondering why the Easter Bunny has brought you an egg. Well it’s for a very special reason… we’ve just introduced our new super widget and we are so eggxcited about it that we just wanted to get your attention.
In fact when you see what it can do for your business, your home and your family you’re going to be absolutely delighted.
So, I’m going to give you a call in the next few days to arrange an appointment to demonstrate the super widget. In the meantime sit back and, as you enjoy the egg, think eggxactly what the new super widget will do for you.
Yours sincerely
P.S. And the new super widget is eggstremely well priced so we recommend that, just like the egg, you hop into it before Easter!
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