Too many people describe what they do in the most boring way possible. This week’s challenge is to create a fascinating description of what you do, in as few a words as possible, that makes people say “hummmm, that’s interesting, tell me more!”

Here’s what I say “I help people in business make more money”, (pause) “heaps more money”, and invariably they say “how” which really means “tell me more”.

A dentist could say “I make people almost irresistible to the opposite sex”.

And a florist could say “I help your partner fall in love you with you again”.

What could you say?