One of the biggest challenges we face when communicating with others is making sure that they are really listening to what we are saying or watching what we are showing them.
You know the problem… the information goes in one ear at the speed of sound and out the other at the speed of light!
It’s why the A in AIDA is so darned important. Get their attention!
So it worth doing lots of thinking about how to do that!
This video shows a well thought through way of getting attention (and the message through) which I’m sure worked gangbusters.
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