The Fantastic 2X2X2 Formula!

by | May 5, 2021 | More business

Here’s a magic formula that I haven’t talked about for years, so it’s time to change that!

I used to introduce it by saying that people “can increase business by around 800 percent!” But people used to think that I was exaggerating… you know, poor old Winno tends to gild the lily, he’s talking through his hat again!” So, I simply called it the 2 X 2 X 2 formula and left it to them to work out what that meant!

Here’s the bare bones of the formula:

  • Get every one of your clients or customers to introduce another client or customer and reward them for doing so. (If you do that, you’ll double the number of clients or customers you’ve got and that will double your business.)
  • Double the dollar amount of the sale you make to each one of those clients, customers or patients by up-selling, add-on selling and cross-selling. (This doubles your bottom-line profitability.)
  • Get your clients or customers to come back and see you twice as often. If they visit you once every three months, try to get them back every six weeks. Use your data base to write to them and make them an offer they’ll be interested in. (If you double the number of times they come and see you, you’ll double your results.)

How to Increase Profits by 800%
This is the cornerstone of great business and too often is overlooked in the pursuit of a profitable business.
Simple stuff you can apply now. Get it here

Now here’s the interesting thing: If you have twice the number of clients, customers or patients spending twice as much, twice as often, you will get eight times the result. That’s an increase of a whopping 800%.

Even if you don’t think you can achieve double in every one of those areas, aim for, say, a 25 percent gain in each area. It will still give you a huge jump in income. That means you aim for double the results with one in four customers, clients or patients in each of those areas – enough to make this year a great year for you!

In some following articles, I’ll give you some tips on how to get those increases in each of those areas.