I spoke at a business breakfast the other day and whilst waiting for the event to start I toddled around to say “hello” to people.
I was astonished to find that more than half of the people I met didn’t have a business card with them!
And, of the people who did have business cards, many had to ferret long and hard in their bag or wallet to find one. Then they had to apologise because of its crumpled state or for the phone number they’ve written on it. (It’s great to ring those numbers to find out who they’ve been chatting up… but that’s another story!)
Now remember this, in fact, engrave it on the memory stone of your mind… your business card is your most important marketing tool! You should have your cards with you wherever you are, quite simply, because you never know who you will meet.
There seems to be a belief that digital technology has changed the need for business cards… “You can do it with your phone!” But that’s not the case! In the time it takes to fumble with your phone and start to copy details you can exchange details in a flash. They are just so easy to produce and use.
In case you’ve forgotten, in a future article I’ll give you a few cunning tips about really making them work for you!
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