Another commercial

Another commercial

TV commercials for safety are generally dull and boring or overly graphic with horrifying scenes of death, injury and destruction. That’s why I love this safety message from The Danish Road Safety Council which holds your interest to get its message across. Watch for...
Pay it forward

Pay it forward

I’ve often seen those words ‘pay it forward’ but I have rarely seen any really great examples of people actually doing so. Yes, once or twice you hear that someone pays for the person behind them in the queue or something similar but nothing really mind blowing. Well,...
Top Five Career Regrets?

Top Five Career Regrets?

Over at Harvard Business Review (publication date unknown), Daniel Gulati, an entrepreneur based in New York City, discusses his informal study of people’s biggest regrets about their career. He talked to professionals who ranged in age and represented a variety of...
Will it get their attention?

Will it get their attention?

You’ll see money being wasted on advertising all over the place and one factor you should always consider is whether it will get the attention of the target market. Now of course the headline in print copy is always of utmost importance, but ahead of that is the...