The missus and I were, unusually, making great time heading along the Monash Freeway (more often known as the Monash Parking Lot) when a vehicle went past us at some speed (it needed to be some speed because my heavy footed missus was driving!).
As is my wont I studied the signage on the vehicle and noted the company name, contact details and that they went beyond expectations. “Beyond expectations at what?” I wondered and searched the rest of the van signage for clues. In that I was disappointed… all those words and no clue on what the company did, not even a hint, a sniff, a small idea.
“Ah well,” I thought “Their website is on the van so I’ll try that.”
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Go to the web site on the trusty mobile and there is no company at that web address.
And what a shame! Who knows? I could have been in the market for a business that delivered beyond expectations.
For many businesses, your vehicles can be mobile billboards.
So make sure they work like that for you! That is… the signage attracts attention, tells people what you do, makes them want to contact you and give a simple and easy contact method.
Your results maybe beyond expectations!
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