It’s amazing how people can find ways to highlight the benefits of their product instead of merely extolling the features!
Here’s what a Lebanese bakery has found to say about their gift certificates. Amazing isn’t it!
And why is it important?
Well, remember the simple rule… people appreciate features, like advantages but buy the benefits!
And, as for the baker, it’ll help you make more dough!
Work less, charge more and have your customers loving it!
Marketing Magic
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