Right now with the Covid Delta virus raging around the world (Melbourne has just gone into a lockdown again for a week from 8 o’clock last night) there are many people talking about incentives to encourage people to get vaccinated.
My personal opinion is that immunity from the disease and protection of your family and friends should be sufficient incentive but I’m not making the decisions, thank heaven!
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However I know that incentives of the right type work and I’ve used them for clients over and over (the cuddly teddy bears for a bank years ago worked gangbusters!)
The giant bookseller Dymocks is trying an incentive and I’ll be interested to see how it goes. I’m not sure that socks would encourage me to buy a book though.
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