For years, ever since British Airways capitalised on an alert cabin crew member‘s feat, I’ve been a believer in seizing the moment!
By that I mean taking what is happening around us and in the news and using it to promote our businesses in an effective and tasteful way as this funeral director has done here.
It certainly has impact doesn’t it! Memorable!
What about the British Airways advert?
Well, their advert claimed that if their cabin crew member could spot a distressed sailor from 10 km, she could certainly spot an empty glass in business class! (Maybe a bit patronising but not in the publications in which the advert ran.)
Carpe diem… seize the moment!
Pick Winno’s Brain
?If you’ve got a knotty problem or you’d like Winston to focus on an aspect of your business, conference, or professional development, then you or your team can get great value from a one-on-one consultation with Winston. What you get is practical advice and solutions expressed clearly and concisely.
Recent Comments