Now that you’ve got your regular letter box drop going it’ll be running as smooth as silk and you can devote yourself to another great project that will harvest excellent results.
And what’s that project?
Well, it’s getting interesting information from you into your local paper but let’s underline that word “interesting”.
You see if it’s all about you and how marvellous you and your company are, the editor of the paper won’t be interested because they’ll reckon that sort of stuff should be in advertisements that you pay for. What you must come up with is an article that’s stacked full of tips, hints and ideas for the readers of the paper.
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To do that you need to think about the sort of questions your clients, customers and patients are asking you about or what they should know about for these reasons at this time.
And the way you get started is to create an interest pulling headline for your article and then just tell the story of your headline.
If it’s around Christmas time and you’re a fitness trainer you might produce an article called “How to lose weight while having a big eating Christmas” and explain the 5 simple things they can do to achieve it. Or, if you’re a plumber and winter is coming up, you may write about “3 tips to stop stepping into cold showers!”
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