by Winno | Sep 6, 2021 | Marketing that works
A few years back an article on testimonials by copywriter H G Lewis* attracted my eye and bears repeating here. He said that testimonials are touchstones of relevance and credibility and, for example, in writing for senior citizens 3 types would add a facade of...
by Winno | Sep 3, 2021 | Customer service
Make me happy, make me smile! In this locked down world good news* is hard to come by and happy smiling people are a rarity. And the news^ media thrives on bad news so they delight in telling us more and more miserable stuff. Today, for example, we heard that...
by Winno | Sep 1, 2021 | Marketing that works, More business
So what’s next after you’ve dropped those 3,000 letters we mentioned in our last article? Well, you do it all over again because life is a passing parade… times and circumstance change… the lives of people who weren’t interested in what you had to offer or weren’t...
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