RIP My gorgeous Millie – The lesson I learnt on this visit to the vet many years ago still holds true today. Where in your business are you missing opportunities to upsell? I’m not suggesting you be obnoxious and pushy, mind you, but simply recognise opportunities when they occur and have a script or process in place to take advantage of them.
The other day I took Millie the Groodle to the Vet as she had been doing despicable things from both ends about which I need not give you minute detail.
The veterinary clinic had a great reception area and there were lots of shelves stocked with all sorts of things for domestic pets. I thought that this was obviously the place that I could buy products that would be good for my two dogs and one cat so I browsed the shelves.
I even commented to the woman behind the counter that I should do something about Millie’s diet hoping that it would prompt a response that might assist me to make a purchase.
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And what did I get?
Nothing!
So I saw the vet who gave me the potions and lotions needed to restore Millie to good health but he didn’t make any recommendation about what I should purchase from their large stock either. So in the end I purchased nothing.
I wonder now if the stock they had on display was purely there to let me know the sort of thing pet owners could buy from somewhere else like a supermarket or pet store and that they really didn’t want me to purchase anything.
That’s a shame really because if they had guided me through a purchase… if they’d explained what I needed for my dogs and cat I would have accepted their recommendations and no doubt become a regular and repeat buyer. As it was I just didn’t see anything I wanted so I left empty handed.
When my dog and I walked out the door so did the chances of an easy add on sell.
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