One of my clients is recruiting a new member of staff for his small office which is very much a busy hands on role.
Duties are wide and include taking calls from potential clients, winning the job, lining up the technician to do the work and handling the admin for the process. A typical role in many small offices.
We discussed the questions my client needed to ask at the interview and listed them (from a preliminary phone call he knew her experience, capabilities and background) so confirmation of that stuff was important.
But we needed the clincher question!
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And it hit me what it should be.
In this small office, winning the business is what it’s all about. Converting the phone calls is what it’s at!
So, the question is simple.
After those vital first moments when a prospect calls, how will they know that they’ve called the right place?
I won’t go into the answers I’d expect at length but a smile you can hear down the phone, genuine interest, confidence, asking the right questions and making prospects comfortable are a few that spring to mind.
You know how it is… sometimes you walk into or phone a business and within moments you know you’ve come to the right place.
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