A Tip to Enhance Your Talk

One of the things that makes a good advertisement is the amount of white space surrounding the words. Advertising writers know that ads are easier to read when there is lots of white space to balance the words.

And so it is with speeches or talks.

I call adding this little trick to your presentation “inserting the white spaces’’. If you try to add emphasis to your words and insert the white spaces by way of pauses, giving people time to think, you will certainly contribute markedly to the effectiveness of your speech.