UK based Alan Stevens has been working in the media and speaking worlds for a very long time, and what he doesn’t know about them is probably not worth knowing. I learn a lot from his weekly newsletter where I found this article.
When you start a blog, it’s like writing a book that no-one has read. You have to find a way of building an audience. Here are a few strategies that I’ve found useful.
1) Let people know I realise this sounds rather obvious, but you need to use every channel of communication to ensure that people are aware of your blog.
2) Keep it fresh Blogging briefly and often is better than lengthy posts far apart
3) Use controversial titles If you can intrigue people, or better still annoy them a little, they will read your blog, if only to disagree
4) Comment on other blogs This is very effective, especially if you mention in your comment that you have a blog too.
5) Monitor and Analyse Once you have readers, make sure that you study them, and look for what attracts the most interest – is it a topic, a headline, a video? Whatever it is, do more of it.
This information was written by Alan Stevens, and originally appeared in “The MediaCoach”, his free weekly ezine, available at www.mediacoach.co.uk.
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