Forget this word

I am amazed how often people put themselves or their businesses down by using one word.

And that word is “just”.

You’ll hear them say, “I’m just a web designer” or “I’m just a teacher” or “It’s just a printing business”.

When just used in that way it really is belittling meaning that they are not really much or they don’t amount to anything. If you remove that “just” word what they are saying becomes much, much stronger.

“I’m a web designer” or “I’m a teacher” or “It’s a printing business” is much more positive and doesn’t sound small or inconsequential.

So just cut it out or, better still, cut it out.