I’m amazed how many people I see trying to sell their prospects by using email. That’s bound to result in frustration, tears and very few sales.

The best way to get sales is to get out and meet people. Get face-to-face, belly to belly!

I reckon that Frank Bettger’s advice, given in his wonderful book “How I raised myself from failure to success through selling” is still as powerful these days as when he wrote it way back when.

Work less, charge more and have your customers loving it!
Marketing Magic

He simply said, ”Show me a person who earnestly and enthusiastically tells their story every day to four people (of the right type) and I’ll show you a very successful salesperson.” My addition in parenthesis.

So instead of trying to email somebody to elicit interest in your product, why not give them a call and then wander down and see them. Or just go knock on the door with a croissant and say “love to have a cup of tea or coffee with you.” Or take them for a coffee at a cafe and have a chat.

You know, it’s amazing what happens when you do something for them. They might just do something for you.

Stop trying to do this selling business electronically. Put your face in front of their face and hit them with some of your great personality. You’ll be amazed by the results.