If it ain’t broke…

If it ain’t broke…

Last weekend I had a great time with my bike riding mates riding part of the Great Victorian Rail Trail which follows the route of a former railway line from Tallarook to Mansfield and Alexandra about 100 kilometres north-east of Melbourne. Now, we didn’t ride the...
Positioning yourself

Positioning yourself

I was reflecting the other day on the activities that can get you firmly fixed in the minds of your marketplace as the ideal person or business to choose when they need a product or service like yours. Whilst by no means a complete list it’s not a bad one from which...
How to spend a motza on a commercial

How to spend a motza on a commercial

Qantas has revamped the commercial we all love… I Still Call Australia Home… by spending a heap of money on some personalities you may know. Maybe they didn’t spend real cash but did a contra with first class return trips when those personalities do return home. Any...