I was reflecting the other day on the activities that can get you firmly fixed in the minds of your marketplace as the ideal person or business to choose when they need a product or service like yours. Whilst by no means a complete list it’s not a bad one from which to choose some activity.
- Become good (an expert) at what you do
- Look, sound and act like an expert
- Make sure you and the team say that you are good
- Write an article for a publication that your prospects read and email a copy to your database too
- Put a talk together and give it where clients, customers or patients and prospects gather
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- Prepare a report and offer it widely
- Do regular news releases
- Choose at least one social media option and regularly provide material
- Write a book/ booklets (can be the articles put together)
- Become a leader of an industry/local/service organisation
- Do what you promise to do
- Laugh, help someone and learn something every day
And as Woody Allen says “Remember, 95% of success is merely showing up!”
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