My Miracle Worker, Felicity, is an astute observer of all things marketing (I wonder why!) and saw a great example of how a distinct disadvantage was turned into an advantage.
She was seeking inexpensive overnight accommodation in our great city, where rooms can be tiny and rates ginormous.
And most people complain about the room size if it is as small as some where a hotel has been converted from another purpose. (As in London where aristocrats’ homes have been turned into hotels and the original maids’ tiny rooms have been converted into guest rooms about which unsuspecting guests vent huge anger!)
So, a switched on hotel in Melbourne turned the negative into a positive by offering:
Matchbox Room
If you’re staying just the night in Melbourne, entering the search terms ‘cheap one night hotels near me’ or ‘backpacker accommodation in Melbourne’ can produce some less than satisfactory results.
While you want something that’s inexpensive, you also want something that’s clean and hygienic. You might need ‘just’ a bed for the night, but you understandably want comfort as well. Luckily, you can have both when you book a Matchbox Room at Hotel on Spencer St in Melbourne.
The Perfect Balance between Compact and Comfort
Sure it was small and so was the price… a perfect compromise for Felicity!
So, look at your negatives and turn them into positives. Make silk purses out of sow’s ears!
Turn your business into a money maker!
Discover the three black boxes to get your business rally firing! Get them working for you and start making the money to prematurely retire to the beaches of the world while you are still young and fit enough to enjoy it
Just $40!
Recent Comments