So there I was happily browsing through the Magazine of my Sunday newspaper when I caught a glance of the picture below.
I brushed over it for a moment but then I went back because I wondered what the heck it was advertising.
Was it for a recipe? A cooking class with a famous chef from a TV cooking show I don’t watch? A supermarket?? But when I studied it for a few moments I decided it was for a frying pan. No mention of the features and benefits of the frying pan, no explanation just a darn trademark… which maybe the elite recognise immediately.
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You know I think advertising people think we’re all bloody geniuses and understand exactly the brilliant message they’re trying to tell us.
And that’s a shame because I belong to the school of thinking that says “keep it simple stupid”.
Perhaps you’re brighter than me and would understand this advert immediately but, quite frankly, it makes me shake my head and wonder. Maybe I’m just getting too old to understand how things are with it!
This clipping is from the April 30 issue of The Age Digital Edition. To subscribe, visit “https://www.theage.com.au”.
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