How did it go?

Most people run an advertisement or send a sales generation email until they are tired of it and then stop running it. But, really, it doesn’t matter because they often don’t know whether it’s working for them anyway.

When I ask most people how their prospect generation efforts are going they generally respond with “Oh great” but very rarely do they know how many sales it actually produced.

So here’s an important rule… test and measure

Never change anything in your business, never try anything new, never run an advertisement unless you actually measure the results.

That’s why, for instance, you should always ask prospects how they found out about you. When you get an advert that produces real, measurable results you should keep on using it until it doesn’t!

Simple!