Simple ideas that work

Simple ideas that work

I never cease to admire people who are able to use opportunity or out of the box thinking to come up with great, and often topical ideas. As my Miracle Worker, Felicity, said when she sent me this one “Clever use of current situation for an ad (Bunnings hauled over...
Another Commercial

Another Commercial

As I’ve said before breweries can spend lotsa bucks on making amusing commercials, so here’s a Bud Light TVC from 2010 that you’ll enjoy. My apologies if you’ve seen it but it’s worth a re-run...
Indulge

Indulge

On average men die three years earlier than women and do you know why? Because they want to! But seriously we all have an allotted span on this earth and I’m a firm believer that we’re not here for a long time, we’re here for a good time. So what are you doing to...
Computers Don’t Argue

Computers Don’t Argue

Computers Don’t Argue is a 1965 science fiction short story by American writer Gordon R. Dickson, about the dangers of relying too strongly upon computers. It was nominated for a Nebula Award in 1966. I hadn’t seen it before but it provides a frightening...
How did it go?

How did it go?

Most people run an advertisement or send a sales generation email until they are tired of it and then stop running it. But, really, it doesn’t matter because they often don’t know whether it’s working for them anyway. When I ask most people how their prospect...