I was watching television the other night and the audio for a nursery claimed…
“Quality plants at reasonable prices”
What?
“Quality plants at reasonable prices”
You must be joking!
“Quality plants at great prices”
Or better still…
“Quality plants at fantastic prices”
Or even better still…
“We’ll better any price by 10 percent”
They will come, they will buy but who would check?
Or even better without getting into a price fight…
Our rock solid guarantee “Great prices and we replace any plants that don’t survive!”
The right words can make a helluva difference. Think carefully when choosing them!
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