I was listening to the radio the other day and heard an advertiser claim “And remember we’ve been in business for over twenty nine years!”
The point of making that statement was quite simple… it underlined the fact that they have been in business for a long time and could obviously be trusted.
But, as I ruminated on it, I thought it could be expressed a little better to make them appear to be even longer in business and thus even more trustworthy.
And how did I think they could do that?
Simply by changing how they expressed their time in business. I reckon that “we’ve been in business for almost 30 years“ makes them sound even more solid.
So when I’m using figures I express them in a big way if I want it to be a positive and in a small way if I want to reduce the negativity.
Use marketing magic to increase your profits by 200%, 300%.... even 400%! Get it now
And that applies in writing copy as to whether I choose to express amounts in words or numerals… generally in words to make it bigger and in numerals to make the amount seem smaller.
For example, “$300“ looks much less (cheaper) than “three hundred dollars”.
Conversely, “three hundred dollars” looks much more (expensive) than “$300”.
So thoughts for you to ponder about how you express your pricing perhaps?
Recent Comments