My Miracle Worker, Felicity, sent me this copy of a thank you email a colleague received after making a purchase, wondering whether it was a mite too far over the top.

Well, I think not! Seeing her own name would have made customer, Elizabeth, feel special and as she read on she’d love it (even if she thought it was just a little bit of b/s!).

Great customer service hasn't changed in the years since this fantastic live session with the great Doug Malouf and Winston was recorded. Discover how to give customer service that really works. How to be BIG on Customer Service