Still relevant questions today! And really, they’re important for ANY type of advertisement or promotion.

Before you book radio or television advertising ask yourself:

1. Who is the market I want to reach?

2. Very specifically what is my offer to them?

3. What do I want them to do when they see/ hear my commercial?

4. How do I measure the success of the advertising?

5. How do I ensure that my team members will convert enquires into sales?

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