by Winno | Sep 7, 2022 | More business
I wrote this article about 4 years ago and I think it deserves a repeat when we are told almost daily that there are 500,000 unemployed and 500,000 job vacancies. It seems to me that if the bosses empathised (i.e. walked in the moccasins) with their ideal team member...
by Winno | Sep 5, 2022 | Marketing that works
Remember, a little while ago, I shared a FAB soap powder box as a reminder that people like features but love the benefits the features deliver. In their rush to talk about themselves many businesses talk features without explaining the benefits those features...
by Winno | Sep 2, 2022 | Marketing that works
Here’s a full page advert that appeared in a Melbourne metropolitan newspaper the other day. It must have cost a motza for the space (let alone what the agency, their creative people, and no doubt an award winning photographer, charged for their services!). My...
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