With all we’ve been seeing and hearing emanating from England currently, we do know and understand that the English people are reserved and polite. I’m sure that this very polite billboard I see on the Melbourne skyline when driving back from the airport endeavours to capture that courteous quality.

Now, I love Yorkshire tea, Yorkshire Gold in fact, and prefer not to drink anything else. Whilst I love seeing my favourite tea brand being promoted I’m disappointed that, here in Australia, they do it so politely. If you asked me what I’d say about this tea it’d be, “It’s bloody beautiful!”

Don’t you think the wording should be much stronger by reflecting my feelings and read…

Please buy Yorkshire Tea.
It’s bloody beautiful!

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