I often rabbit on about how much money breweries have to lavish on their commercials but there is another cadre who have heaps to spend and love spending.
Who? I hear you ask.
Well it’s car companies… the engineers spend bucket loads developing a new model and the marketing blokes match the bucket loads to promote it. Here’s an advert Kia ran as a Super Bowl Spot in 2014 (and a spot costs a motza) to promote its new K900.
Mind you the car advert I really love (and I’ve screened it before) is this clever TVC for Fiat from a few years back.
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