Actions to “Wow!” 4

It’s really fascinating when you start to look at the myriad of ways that companies attack the problem of making you feel special and say “Wow!” on your birthday.

I think they try really hard to give you something that actually won’t cost them much, either by giving you a very short time period in which to accept it or asking you to make some sort of spend to gain the value.

For instance, this offer from Hungry Jack’s is very nice and worth a few dollars but it arrived only 3 days before my birthday. Regrettably, I just can’t fit in the challenge of eating a Whopper® (which I’ve never had) before the expiry date. A shame too coz I might have become a lifetime customer for them if I’d got the taste.

Truly, what do they have to lose if they were more generous and said “Winston, we know that birthdays are a busy time and so to give you time to enjoy the tantalising taste of our Whopper® the offer does not expire for one whole year. Use it any time in the next year… and enjoy!”

And then there’s this one from Vintage Cellars, incorporating a bit of ancient philosophy, but it’s only a gift if I spend some money with them. A gift with a catch, no sir, I’ll pass.

Why not leave out “when you spend $100 in-store or online” because the chances are that if I’m buying wine or whatever I’m not going to any trouble just to spend 10 bucks. I’ll certainly buy more than that, maybe a lot more than 100 bucks worth.

If you’re gunna give me something for my birthday make sure it doesn’t have any strings attached. Then I’ll say “Wow!”

Winston's guru Dan Kennedy often says be a better marketer of what you do, than doer of what you do, and unfortunately, most people aren't. Learn the marketing basics for your business now! Marketing Magic