Here’s a short quiz to see how your business rates in market competition!
- Does your team really understand how business works (and not think that the money left after they’re paid is yours)?
- Has your frontline team been sent on a skills improvement (as opposed to product understanding) training course in the last year?
- Does your business’s promotional material focus on the benefits of the services and products that you provide?
- Do you obtain the majority of your new clients through the recommendation of current clients?
- When it comes to prices, do your clients believe they get value for money?
- When and if you hold a seminar or workshop for clients do you always have a definite follow-up plan?
- Do your clients see you as an enthusiastic source of ideas suggestions, help and advice?
- Have you undertaken an exercise in the last year to determine client satisfaction with your services?
- Do you or a senior member of your team call or visit important clients at least once a year?
- Do you have a written statement of your objectives regarding growth and are your team aware of it?
- Do you and your team have a reasonably good understanding of your clients’ wants and needs?
- Do all of your team up-sell, add-on sell and cross sell all the time?
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For every “Yes” response give yourself 5 marks
If you scored…
50 – 60: You are truly market orientated and, no doubt, have a team of eager and enthusiastic business developers.
30 – 50: You are on the right track. Smooth out the rough edges by doing some of the things you are not yet doing.
Less than 30: You need to become more marketing focused. Purchase the Marketing Toolbox or Money Making Machine programs or arrange a consultation with Winston.
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